Xiaohongshu Marketing Case Studies
Real client work · Strategy, execution & measurable results
These Xiaohongshu case studies by As One Interactive Limited (As One) show how Hong Kong and cross-border brands used content strategy, KOL/KOC seeding and official-account operations to grow search visibility and measurable engagement.
Ricqlès
Ricqlès Xiaohongshu Marketing
French Ricqlès has long enjoyed exceptionally high recognition as an irreplaceable all-purpose remedy across generations. In 2025, the full campaign achieved 7,202,299+ impressions with 1,005,151+ cumulative video plays, successfully reinforcing the status of authentic French Ricqlès.
Eu Yan Sang
Eu Yan Sang Xiaohongshu Marketing
Among mainland consumers, products from Hong Kong specialty stores have long been a trusted guarantee of authenticity and genuine goods. The campaign achieved 6,075,855+ impressions and 294,530,000+ total engagements, successfully repositioning a traditional Chinese medicine brand as a must-have souvenir for travellers visiting Hong Kong.
Café de Coral
Café de Coral Xiaohongshu Marketing
As one of Hong Kong's most iconic chain fast-food brands, Café de Coral offers a rich menu with strong local character. The campaign achieved 5,213,958+ impressions and 24,929+ total engagements, successfully positioning Café de Coral as a must-visit landmark for Hong Kong travellers.
Citracium
Citracium Xiaohongshu Marketing
As mainland consumers' health awareness grows, health supplements are no longer exclusive to older generations. In 2025, Citracium's Xiaohongshu campaign published 68 notes, achieving 689,400 total reads and 22,464 total engagements, with an overall engagement rate of 3.25%.
HKFI
Hong Kong Federation of Insurers (HKFI) Xiaohongshu Marketing
Among consumers in Hong Kong and mainland China, insurance is closely tied to daily life yet remains a complex topic. Peak monthly reads reached 7,645, with follower growth rising from 5.6% in January to 12.72% in March, successfully boosting HKFI's visibility on Xiaohongshu.
Wai Yuen Tong
Wai Yuen Tong Xiaohongshu Marketing
Century-old Hong Kong Chinese medicine brand Wai Yuen Tong entered Xiaohongshu with precision compliance. By replacing hard efficacy claims with lifestyle-scene seeding, notes averaged 7,984+ reads and 276+ engagements with zero violations—establishing must-buy-in-Hong-Kong and household wellness essentials.
Dulux
Dulux Xiaohongshu Marketing
To deepen brand awareness of Dulux among Hong Kong-based mainland residents and local young families, As One ran a KOC campaign centred on real painting experiences. With 30 video KOCs, the project surpassed 318,451 reads and 12,365 engagements—building trust through scene-based seeding and closing the loop from online discovery to home-improvement decisions.
Saint Honore Cake Shop
Saint Honore Cake Shop Xiaohongshu Marketing
As a trusted classic Hong Kong bakery brand, Saint Honore Cake Shop ran a Chinese New Year campaign on Xiaohongshu. The project surpassed 85,619 image-text reads and 2,658 engagements, turning New Year Hong Kong souvenir buzz into precise footfall near West Kowloon Station.
Wing On Department Store
Wing On Department Store Xiaohongshu Marketing
As a century-classic Hong Kong department store, Wing On broke its traditional image during May Day Golden Week through youth-preferred brand curation, nearby check-in routes, and full on-site direction. With 6 video store-visit KOLs, the campaign surpassed 129,282 video reads and 3,924 engagements—drawing young shoppers and mainland visitors offline.
Hoe Hin White Flower Embrocation
Hoe Hin White Flower Embrocation Xiaohongshu Marketing
Hoe Hin White Flower Embrocation has long been a classic all-purpose medicated oil across generations in Hong Kong. For the May Day Golden Week campaign, lifestyle-scene seeding and strict compliance strategies—with 32 video KOCs—delivered 298,743+ reads and 9,687+ engagements, lifting both reputation and sales.
RightPick
RightPick Xiaohongshu Marketing
RightPick is Hong Kong’s first AI subject-selection system, matching DSE candidates with their best-fit 20 JUPAS programmes in 15–30 minutes. As One ran KOC seeding through real-user stories and admissions guides—with 10 KOCs delivering 8,697+ reads and 2,866+ engagements—positioning RightPick as the must-try DSE subject-selection tool and career-planning essential.
LONGINES Hong Kong International Horse Show
LONGINES Hong Kong International Horse Show Xiaohongshu Marketing
The LONGINES Hong Kong International Horse Show is a flagship international equestrian event in Hong Kong. As One operated its Xiaohongshu official account with Hong Kong illustration style and lifestyle content for the 2026 show—delivering 388,335 impressions, 29,841 reads, 1,718 engagements, and 12% follower growth, drawing mainland travellers and local audiences to attend.
The Yuu
The Yuu Xiaohongshu Marketing
The Yuu is a fine Japanese restaurant run by a Japanese owner and chefs, specialising in sashimi, sushi and Japanese cuisine. As One built a Xiaohongshu campaign around authentic Japanese culture, fine dining experience and refined ambience—partnering with 25 KOCs for 184,025+ reads and 7,725+ engagements, positioning The Yuu as a destination worth a dedicated visit.
Gary Kwok Flower Shop & Café
Gary Kwok Flower Shop & Café Xiaohongshu Marketing
Gary Kwok Flower Shop & Café blends florals, coffee, and lifestyle aesthetics. Under the theme “Live slowly between flowers and coffee,” As One partnered with 12 image-text and video store-visit KOCs, delivering 120,456+ reads and 5,684+ engagements—and drawing more young mainland guests in-store.
LifeHub
LifeHub Xiaohongshu Marketing
Among mainland consumers, Hong Kong professional wellness institutions have long stood for science you can trust. The campaign surpassed 294,423 reads/clicks and 12,684 total engagements, successfully turning NAD+ into a Hong Kong wellness experience that high-potential users actively search for and book.
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