Case Study
Vita · Live-action first, AI polish
Keep product truth. Push every frame to cinematic.
For Vita’s brand tone, As One used live-action as the base and AI as a quality amplifier — fixing light, noise and packaging glare without replacing the real product.
+98%
Average completion rate
+119%
Engagement growth
+141%
Paid ad CTR lift
-62%
Acquisition cost drop
Full film
Vita FIFA social short — watch here or on YouTube.
Background
In Hong Kong’s saturated short-form market, Vita must keep familiar authenticity while raising visual quality for younger audiences.
Traditional shoots face ambient light, background noise, weather and uneven packaging glare. The challenge: keep product truth while pushing frames to cinematic polish on a tight cycle.
Strategy
Live-action anchors reality; AI unlocks polish — about 20% AI, 80% brand craft.
Live-action first
Do not replace the real product with AI art or virtual animation — trust comes from the physical drink itself.
AI as amplifier
AI corrects light, saturation, noise and edges without breaking brand recognition.
Four-step production
01 AI boards + shoot
Preview light and framing; shoot splash, ice, packaging colour and drinking motion.
02 AI grade & harmonize
Correct light and saturation to studio-like clarity for liquids.
03 Smart cleanup
Remove clutter, glare flaws and imperfect lines; rebuild clean edges.
04 Modular publish
Archive assets; swap seasonal backgrounds and festive elements quickly.
Outcomes
AI does not replace Vita’s aesthetic — it is a finishing system that breaks real-world shoot limits without losing authenticity.
- Concept-to-publish cycle cut ~75%; derivative capacity up ~500%
- Average completion +98%, engagement +119%
- Paid ad CTR +141%, acquisition cost -62%
FAQ
Will the product look fake?
We keep physical authenticity. AI only polishes light, noise and detail — it does not replace packaging or the product body.
How is this different from Chimelong?
Chimelong leans into surreal motion and transitions; Vita leans into live-action authenticity plus AI quality amplification for FMCG product truth.
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