Ricola
Ricola Social Media Maintenance
Ricola Ltd./Ricola AG is a Swiss manufacturer of cough drops, instant tea, tea bags, and breath mints.
Handled the strategic planning and execution of content on official Facebook and Instagram platforms, driving user engagement and strengthening brand loyalty.
Designed and developed a promotional campaign website that included a lucky draw feature to attract participation, increase brand awareness, and drive sales conversions.
Operation Highlights
1.Localized Content Creation
Combine Hong Kong's seasonal changes and life scenarios to publish practical tips, such as “Seasonal Throat Care Tips.”
Use Cantonese to enhance the relatability and resonance of the content.
2.Fun Interactive Activities
Launch mini-games like “Herbal Candy Flavor Contest” to encourage users to share their favorite Ricola flavors.
Regularly hold lottery events to give away Ricola product gift boxes, boosting brand discussions.
3.Brand Health Image Communication
Promote Ricola’s natural herbal formula health philosophy through posts and short videos to attract health-conscious consumers.
Share Swiss herbal culture to build brand uniqueness and credibility.
Achievements and Results
28% increase in follower count: Significant improvement in brand awareness.
20% increase in interaction rate: Fun activity posts triggered active user engagement and discussions.
Sales conversion growth: Notable increases in offline stores and online sales during the event period.
Summary
Tongyi Advertising leveraged creativity and strategy to help Ricola Hong Kong achieve excellent performance on social media platforms. If your brand also needs a social media operation plan, feel free to contact us!
Handled the strategic planning and execution of content on official Facebook and Instagram platforms, driving user engagement and strengthening brand loyalty.
Designed and developed a promotional campaign website that included a lucky draw feature to attract participation, increase brand awareness, and drive sales conversions.
Operation Highlights
1.Localized Content Creation
Combine Hong Kong's seasonal changes and life scenarios to publish practical tips, such as “Seasonal Throat Care Tips.”
Use Cantonese to enhance the relatability and resonance of the content.
2.Fun Interactive Activities
Launch mini-games like “Herbal Candy Flavor Contest” to encourage users to share their favorite Ricola flavors.
Regularly hold lottery events to give away Ricola product gift boxes, boosting brand discussions.
3.Brand Health Image Communication
Promote Ricola’s natural herbal formula health philosophy through posts and short videos to attract health-conscious consumers.
Share Swiss herbal culture to build brand uniqueness and credibility.
Achievements and Results
28% increase in follower count: Significant improvement in brand awareness.
20% increase in interaction rate: Fun activity posts triggered active user engagement and discussions.
Sales conversion growth: Notable increases in offline stores and online sales during the event period.
Summary
Tongyi Advertising leveraged creativity and strategy to help Ricola Hong Kong achieve excellent performance on social media platforms. If your brand also needs a social media operation plan, feel free to contact us!
