K11 The Sound
of ME

Client

K11

Category

Creative, Interactive Kiosk, Website Development, Mobile Marketing, Social Media, Video Production

Date

Nov 2017

Objective

An integrated Christmas campaign that allows users to create their own unique tunes and play it with a special edition hand crank music box. By inputting their names or special phrases on the website or at the offline kiosk, customers can create their own unique tunes by converting their names into a constellation map on a stave. Special edition music kit is available for purchase and over a thousand of music kits have been sold out in a month. The campaign has also successfully attracted over 10,000 participants.

achievement

Pageviews

4,000+

Accout Sevice

Nicole Lee, Erica Lau

Back End Development

Leman Kwok, Steve Chow

UI/UX Design

Stevenson Wan, Michael Tsang

Front End Development

Michael Tsang

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